Founded in London in 1999 by Maria Hatzistefanis, the Rodial brand was designed to “bridge the gap in the market between scientific and more natural based skincare”. In other words, this range of products specifically offers an alternative to plastic surgery and other cosmetic procedures, such as injections. Favoured by celebrities including Elle Macpherson, the SUPER FIT range concentrates on sculpting the figure, with attention-grabbing names such as Tummy Tuck, Size Zero and today’s product, Boob Job.
In terms of pricing, Boob Job is most surely an investment for ladies who care about their busts. Its claim is unusual – apparently the “revolutionary” gel “blocks” fat cells as they travel around the body, so “if applied daily to the chest area, you can see a bust increase of up to half a cup.” This is achieved with an Asian root extract containing natural phytosterol, alongside peptides and hyaluronic acid. In fact the list of ingredients leaves you wondering if this is a range of products for some futuristic super-being, with constituents such as Volufinine™ and Matrixyl™3000 helping to plump, firm and smooth.
The packaging is subtle, scientific and impressive, and the gel itself is super-light and quickly absorbed, drying to a pleasant powdery finish without leaving any lasting feelings of tackiness. The scent is rather lovely – quite subtle but somehow “expensive” (and that was before I saw the price tag), and I had no problem with wearing it on my skin for the month’s trial period.
Having massaged this on my bust and décolleté area daily, I can see a visible improvement in smoothness and hydration levels of my skin. Has my cup size increased? It’s hard to tell, but possibly. My breasts do seem “plumped up”, although not by as much as “half a cup” as indicated on the promotional material. Breast size tends to vary according to most women’s monthly cycle, so it would be hard to measure the effectiveness of this product accurately, but I can certainly say I really enjoyed using this product and my bust feels all the better for it.
Verdict: A high-end luxury gel designed to plump up breasts by blocking fat cells as they travel around the body. Not sure if the science works, but it’s a lovely product!
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