Topless posters grab the attention for CoppaFeel!

Here at Let’s Talk Breasts we’re used to breast cancer awareness charity Coppafeel’s show stopping antics. Led by the indomitable Kris Hallenga, a young woman on a mission to prevent others failing to detect lumps as she did herself, the charity have previously hit headlines with various stunts.

These have included creating a flash mob in St Christopher’s Place, London during breast cancer awareness month, Bikin’ for Boobies in 2013 and 2014, inserting ‘reminder’ laundry labels into leading lines of lingerie and generally ‘Boob Hijacking’ everything from the Lorraine show to the Angel of the North.

As we again approach October – the British breast cancer awareness month – CoppaFeel!’s latest endeavour is to hijack enormous digital billboards with pictures of uncensored naked breasts, untouched by Photoshop and displaying single descriptive words (such as ‘sensitive’, ‘doughy’, ‘squidgy’, ‘firm’, ‘peachy’ and ‘bobbly’) painted on top. The digital signs will be displayed throughout public shopping centres for the next six weeks, with the aim of inspiring women to find out what their boobs feel like normally, so that any changes can be swiftly detected.

CoppaFeel incited criticism with their recent partnership with The Sun, by linking to its archaic Page 3 tradition and replacing it with ‘Check ’Em Tuesday’. Although the national tabloid clearly provides both funding and a high profile platform from which to spread the word, the uncomfortable coupling of breast cancer with erotic soft porn has raised eyebrows from feminists and campaigners alike.

We can’t help but think that this latest campaign might have been more effective without the past links to The Sun, which surely played on the titillating situation by picturing attractive young women fondling themselves, all in the name of a good cause. However, any raising of awareness for self-checking your breasts can only be a good thing, so we wish CoppaFeel luck with this latest attention-grabbing scheme. Even if it only inspires one woman to explore her body and notice a change, then it has achieved its goal.

Oh, and we’re also slightly concerned about this new campaign quite literally causing traffic accidents!

Photo credit: CoppaFeel!