Ultimo USculpt Boobs Minus – DISCONTINUED

After three years and one million pounds’ worth of research and development, Ultimo founder, Michelle Mone, released a cream which she claimed could reduce breast size in just one week. Marketed as a bust reduction in a bottle, it was the first product of its kind on the market – after all, most women want to increase, not decrease, their bust.

Modestly priced at £39.50 for 150ml, the Ultimo’s USculpt Minus boasts an advanced formula containing the special USculpt Complex, alongside Wild Indigo Flower Extract, Golden Chamomile, Butchers Broom Extract, Kelp and Guarana. The herbs that are blended with the top-secret formula are known for their antiseptic, anti-inflammatory and healing properties, as well as being natural emollients, so they are often associated with the cream’s claims to lift, firm and moisturise the skin.

The plain white packaging is smart, but confusingly indistinct from other products in the range. The cream is neatly dispensed, with one full squirt of the pump providing exactly the right amount for a full coverage of both breasts and upper chest. Sweet-smelling and only very slightly tacky, the cream is absorbed quite quickly and leaves the skin feeling soft and nourished.

Having used the product every day for a month, I certainly haven’t noticed a whole cup size reduction as claimed by Michelle Mone. However, my breasts do appear perkier than normal and, given my inevitable weight gain over the holiday period, perhaps USculpt Minus is the reason that I haven’t gone up a cup size. Overall this is a nice product which seems to achieve much of what it promises.

Verdict: A sweet-smelling, easily-absorbed cream which leaves the skin feeling soft and the breasts looking perkier. Not exactly a bust reduction in a bottle as promised, but definitely improved results.