Shiseido Body Creator Aromatic Bust Firming Complex Review

Shiseido is a company boasting an impressive history. A Japanese pharmacy embracing Western styles, it was founded by Yushin Fukuhara back in 1872 and has since evolved into a global beauty presence, selling a wide range of products including skincare, fragrance and makeup. The name and ethos chosen for this brand is particularly interesting: “True beauty, in the Japanese ideal, is a harmony of spirit and form: an outer reflection of the inner self.” I was looking forward to seeing if I would find a similar harmony with the purchase of Body Creator: Aromatic Bust Firming Complex.

The packaging promises to “bring new firmness and resilience to the bust and décolletage” and “retexturise” the same, “improving elasticity and radiance.” Unlike other creams I have reviewed, the recommendation is to apply Aromatic Bust Firming Complex only once daily (as opposed to morning and night). This is no bad thing considering the price of the product – at least it will last twice as long.

As soon as you open the pot, you are hit by the cream’s unmistakable fragrance. It’s quite strong and, of course, the appeal of any scent is subjective, but personally I found it divine. For me, the heady combination of tea rose element, jasmine and water lily most certainly enhanced feelings of tranquillity and I’m now on the hunt for a similar smelling candle! The cream itself is pink and rich in texture, meaning I needed to rub it in a little longer than some of the serums I have experienced in recent months. It leaves behind a distinctively satiny texture, which is not unpleasant, if a little sticky. I must confess I used this cream on my arms and neck as well as my bust, and all areas felt well nourished and thoroughly moisturised.

So did it bring new firmness to my breasts and décolletage? Is there a magical answer out there? Sadly, no, not really. I look much the same today as I did one month ago, when I first began to test this product. However my skin is radiant, thanks to the satiny texture, I smell absolutely heavenly and all dry patches have long since disappeared, which is enough of a harmony in spirit and form for me.

Verdict: Quality product with a sublime scent that unfortunately doesn’t quite live up to the hype. If you’re not expecting miracles, this cream makes a lovely luxury moisturiser.

Buy now: Amazon.

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