We’ve all personally experienced problems finding clothes to fit over even a modest bust, so it’s clear that curvier figures can struggle to wear clothes designed for a ‘one size fits all’ bracket.
This can mean that blouses gape in between buttons, seams don’t sit correctly and generally tops just don’t hang properly, either riding up over the waist or straining unpleasantly as the material is forced to stretch too much.
Fortunately clothing manufacturers are beginning to catch on to the fact that today’s womanly bosom no longer matches the flatter chests of the days when standard sizing first came into effect. After all, these sizes were invented back in the early 1800s, so it’s not hard to imagine how our bodies have changed and evolved since then! Here’s our pick of the top four online retailers specialising in fashion for the fuller figure:
Pepperberry is a relatively well-known branch of top bra manufacturers, Bravissimo, which itself concentrates on lingerie for larger busts. Billed as ‘clothes designed with your boobs in mind’, Pepperberry has an excellent and enormous range of designs that appeal to women of all ages. The range covers dresses suitable for both work and play, smart and casual tops, coats, jackets and even tailored blazers. Prices are fairly reasonable and mirror what you would expect to pay in a mid-range high street store, although some might balk at spending £22 for a plain, everyday V-neck T-shirt. Seasonal sales are exceptional value though, and it’s well worth having a look, as many items are practically half-price. Customers can choose their regular clothing size (generally from 8 to 18) and then select whether they are ‘curvy’, ‘really curvy’ or ‘super curvy’ – it’s hard to think how clothes could be better adapted to the individual woman. Highly recommended.
Launched in 2014, Bitter Lollipop is the ‘new kid on the block’ in terms of fashion for the fuller figure. The UK-based brand specialises in dresses for younger women, using trendy prints and fabrics in a flattering, modern silhouette. At present there aren’t very many designs to choose from, but those available are pretty and range from £70 to £129. Similarly to Pepperberry, Bitter Lollipop’s size ranges are 8-16, with two bust sizes, Busty and Buxom. One to watch for the future, hopefully.
‘Premier designer fashion for busty women’ comes at premier designer prices, but this is an interesting site. It has a whole page devoted to celebrities with bigger busts (think Sophia Loren, Nigella Lawson and Kate Upton) and you can ‘get the Nigella look’ with a whole range of well thought-out designs, sized 8-18. Some of the celebrities featured actually wear original Saint Bustier designs, such as the Green Rita Dress as seen on Holly Willoughby while present ITV’s flagship daytime show, This Morning. Smart dresses and tops appear to be the order of the day here, and the site also stocks camisoles with in-built bra support by Panache and other lingerie solutions to maintain the perfect silhouette.
Designing dresses, blouses and outerwear specifically for slim ladies with D+ cup sizes, DD Atelier’s clothing won’t fit everyone (sizes range from 30 to 38) but it definitely provides a Pepperberry alternative for those it will. This five-year-old European company offers prices in Euros and ships all over the world. DD Atelier specialises in the finer details, such as providing more buttons for shirts to ensure the fabric doesn’t part around the bust, and especially measured necklines. Definitely worth a visit!
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